Why You Should Be Considering Glamping Units at Your Hotel

Successful country estate hotel owners can sometimes find themselves looking for new ways to add revenue to their hotel, having additional accommodation built on your venue could do just that.

Luxury hotels and country estates are often venues surrounded by nature. They draw people who are looking to get away from their busy city lives and relax in a venue that connects them with the environment. So, if your hotel or country estate has woodland areas, vast acres of countryside or sometimes a lake there’s a greater potential for you to tap into the accommodation demands of 2021.

As a result, we have worked with a range of hoteliers and resort owners to build additional accommodation that improves upon the experience their guests have.

Let’s talk about 3 of the great benefits glamping can have for hotels and resorts and discover the potential it could have for your venue.

Increased Room Stock

So, you’re a successful hotel or resort and during peak seasons you’re regularly seeing your venue at full capacity. This is fantastic of course, what would be even better is if you had the ability to increase the number of rooms at your venue.

Not all venues have the means to build extension after extension to increase the number of rooms, logistically it’s not a realistic thing to do. A great alternative to this? Glamping structures. 

It’s more than just an alternative, it’s an improved solution! This way, you don’t have to close off sections of your venue (and rooms) to build an extension, all you need to do is choose the section of land where you’ll build your glamping unit(s) on. This way, you can seamlessly increase your room capacity, more rooms can only mean the opportunity for more bookings.

Just because this structure is not within the main hotel itself, this doesn’t mean that it’s a less appealing option for guests, in fact, it can be the opposite. Creating a sole space for guests, where they’re not wall-to-wall with other guests, makes their stay feel exclusive and creates a unique experience which they’ll not forget. Not only that, it can lead to our second benefit…

Increased Revenue

You don’t need us to tell you that experience is king in hospitality. Positive experiences create demand, great reviews and more word of mouth referrals as your customers can’t wait to recommend you to friends and family. Following increased demand and revenue, also means that luxury glamping accommodation often secures a higher price per night. Let’s have a look at safari resort Port Lympne as a prime example, they offer short breaks and stays in unique glamping accommodation where the guests are within the confines of the safari itself. Their Tiger Lodge is a luxury accommodation with a spacious lounge, 5-star amenities and panoramic windows that overlook the entire tiger habitat.

Premium accommodation comes with a premium price and glamping accommodation can add a touch of luxury that your current venue would benefit from. While this is an extreme example of how far this type of accommodation can cost it gives you an idea of how much you can charge guests with glamping units. Guests are more than happy to pay a higher price per night if their experience is immersive and unique, something glamping accommodation undoubtedly offers.

Also, increased capacity at your venue means the increased opportunity of additional revenue in your restaurants, bars and spas.

Join the Growing Glamping Market

We understand the hotel industry and the glamping industry are two separate things. However, what is so great about bringing the glamping market to your hotel is that it can become a seamless part of your venue, rather than an out of place experience. 

Many hotels and resorts that offer the glamping experience at their venue don’t refer to it as ‘glamping’. Luxury lodges, cabins, treehouses and huts, just to name a few of the terms that these venues have used to reimagine glamping units to suit their style. What would suit yours?

Yes, it’s technically glamping accommodation but you’ll be aligning your own brand and values and completely transform what it is into something of your own. This type of self-contained accommodation is exactly what consumers are looking for, the glamping market is growing roughly by 12.5% each year and will be worth roughly £3.4 billion by 2026. The hotel venues that are differentiating themselves by creating a unique offering are the ones who are going to rise to the top!

The introduction of glamping units to a hotel or resort does not signify that the industry is failing or falling behind other staycation markets. It signifies the resurgence of the industry! Taking a fresh approach to what the country hotel estate can offer to their guests by creating exclusive, extraordinary experiences shows the industry adapting for the better. Better for the consumer and with the benefits we’ve described, better for the industry itself.